Analysis of MeiTuan: How did MeiTuan survive and succeed in the dominated e-commerce in China

I chose to do my project on the analysis of 'MeiTuan,' which is an app similar to 'Uber eats' or 'Grubhub' but has even more abilities such as ordering tickets to a Broadway show to booking a hotel and etcetera. This app is functional all around the globe. China’s consumer internet has long been dominated by e-commerce giant Alibaba and social media titan Tencent. But this hasn’t stopped one young company from capturing an ever larger share of people’s online spending. In this research topic, I will touch upon some of the hardships that exists for young companies to succeed in China in a very dominated society, as well as some of the strategies MeiTuan used to succeed as its estimated to be $30 billion in value just in the past year. I plan to touch on all these aspects and much more in depth.